The People’s Postcode Lottery chose Lapworth Close for the setting of their recent ad campaign, in which comedian and actor Tom Allen visits a Postcode Lottery player with a message of thanks from none other than Ellie Goulding.
It was the perfect location for the ad, offering a controllable cul-de-sac position with a homely, family-oriented feel. In the ad, Ellie sits at a piano and performs What The World Needs Now whilst heart-warming images are projected onto the walls of the surrounding houses (with huge thanks to residents for allowing their walls to become a temporary screen!)
You can watch the full ad here, or on instagram where Ellie herself shared it to to her 13.7 million followers!
Location Manager: Crispin Buxton